| Term |
Definition |
| A |
| AMA | — The American Marketers Association, a trade organization for marketers, typically those involved in traditional marketing |
| Auto-responder | — An automated response email that is triggered by an event. For example an out of office reply |
B |
| Bandwidth | — The amount of information or data
that is transferred over a given period of time. |
| Bounce | — An email that is not delivered, see also Hard Bounce or Soft Bounce |
C |
| CAN-SPAM | — Controlling
the Assault of Non-Solicited Pornography and Marketing Act of
2003or CAN-SPAM Act, this is the mail law that governs commercial
email under the administration of FTC. For more information about
the CAN-SPAM Act you can visit the FTC's
page or see our
page on
it. You should assume that whatever the purpose of your email
newsletter that as a newsletter you are bound by the four main
provisions of the CAN-SPAM Act |
| Click Thru Rate | or CTR — Commonly determined as the number of clicks in a message divided by the number openned |
| Conversion Rate | — The ration of emails to sales |
| Cookie | — A small text file typically put on a user computer to store a website user's preferrences or tracking |
| CTR | — Click Thru Rate |
D |
| Deliverability | — Is all about getting your email
delievered, preferably to to the inbox. |
| DMA | — The Direct Marketer's Association, a trade organization for those involved in Direct Marketing |
E |
| EEC | — The Email Experience Council,. A trade organization for email marketers |
| ECOA | — Email Change of Address, typically provided by a ESP, such as Fresh Address. |
| Email List Append | — The practice of taking invalid email addresses and using outside data to find the current, correct email address |
| Email Newsletter | — A newsletter or small magazine
sent via email. Online only magazines are often referred to as "Ezines" and
often use email as their delivery method. |
| Error Codes | — Error codes are typically found in undeliverable reply to your server and give a cryptic reason as to the messages delivery failure. A
list of error codes can be found here. |
ESP | — Email Service Provider, typically a vendor that provides email sending, delivery, reporting and other services |
| F |
| — |
| G |
| — |
| H |
Hard Bounce | — When an email is undelivered for
a permannet failure |
| HTML | — Hypher Text Markup Language, the
programming that webpages are typically written in |
| I |
| — |
| J |
| — |
| K |
| — |
| L |
Life Time Value (LTV) | — The total expected or estimated value of a typically customer, often abbreviated LTV |
| List Hygiene | — The cleansing of bad data from an email list or email address database and using email appending to update invalid data. |
M |
MIME | — An email format that sends both
plain text and HTML versions of an emial to recipient |
| N |
| — |
| O |
Open Rate | — The number of emails sent divided by the number that is opened. Typically opens are calculated using a tracking pixel. |
P |
Plain Text | — An email written in just text, with no text decorations, images or other HTML code. Plain text versions of your newsletter will are usefull for sending to readers that typicallly read your emails with a PDA, Smart Phone or other wireless device and for those using webmail clients. |
| Q |
| — |
| R |
| — |
| S |
Soft Bounce | — An email whose delivery has failed due to a temporary error. Such as a mail server being unavailable or when a mailbox is full. |
| T |
| — |
| U |
URL | — Uniform Resource Locator - the address of a webpage. As commonly known as a Link, Hot Link or Web Address |
| URL Appending | — The practice of adding a variable for tracking purposes to an URL in an email. |
| W |
WordPress | — a common blogging tool used to power blogs. WordPress is the server-side open source application used to power our blog. Look under the blog roll for a links to more information. |
|
V |
| — |
| X |
Yesmail | An email service provider. |
| Y |
Yesmail | An email service provider. |
| Z |
Z End | — Thank you for reading to Z
end of the page! |
