List Evaluation in Dollars and Sense
In this post, I show how you can evaluate a list acquisition method or other subscriber based response using cost per response and the lifetime value of your subscribers email address.
Product Review: MailChimp
MailChimp is an email service provider that is intuitive and low-cost. I have tried out MailChimp for the past few months and find it to be a solid value. I was skeptical at first, since they do not offer live support, but the live chat really has produced a live person every time I used [...]
Product Review: CampaignerPro
For our recent vendor move, I tried several ESPs, one of which is CampaignerPro. They offered low prices, an easy to use interface and interesting trigger email tool CampaignerPro is among the low cost providers that make up the so called “Tier 1” group. There are a few common limitations that most of the companies [...]
List Evaluation in Dollars and Sense
In this post, I show how you can evaluate a list acquisition method or other subscriber based response using cost per response and the lifetime value of your subscribers email address.
Product Review: MailChimp
MailChimp is an email service provider that is intuitive and low-cost. I have tried out MailChimp for the past few months and find it to be a solid value. I was skeptical at first, since they do not offer live support, but the live chat really has produced a live person every time I used [...]
Product Review: CampaignerPro
For our recent vendor move, I tried several ESPs, one of which is CampaignerPro. They offered low prices, an easy to use interface and interesting trigger email tool CampaignerPro is among the low cost providers that make up the so called “Tier 1” group. There are a few common limitations that most of the companies [...]
What can Depeche Mode teach us about Email?
Earlier this month I took my wife to see a Depeche Mode concert for our anniversary and we’ve been listening to them a lot more ever since. Along the way two songs stuck with me where “Just Can’t Get Enough” and “Everything Counts.” It surprised me how much these two songs can teach us about [...]
